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Organic Growth: What It Is, and Why It Matters to Investors


If the ‘inorganic’ company forgets about improving its products or creating new ones, it will be in trouble. In other words, organic growth refers to growing under your own steam, rather than thanks to outside elements. Organic sales are revenues generated from the firm’s existing operations as opposed to acquired operations. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate.

In this CPA Australia video, the speakers talk about companies that grow organically. In other words, they do not grow thanks to outside investments or acquisitions. Investors are keener on companies that have grown organically than their ‘inorganic’ counterparts. However, organic growth can be slower to achieve than inorganic growth.

The roots of organic growth

In the case of the soft drink company, what happens if consumer tastes shift again, from iced tea to energy drinks? Suddenly, the soft drink company may find that its iced tea revenues are lower than expected, and it may end up reporting a massive loss from the acquisition. Social media marketing is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

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When purchasing shares in a public company, investors are looking for growth in sales, profit, revenue, and more, which increases the share price. Inorganic growth involving the opening of new stores can capitalize on high-traffic areas, but it can also cannibalize existing stores. Inorganic growth is growth from buying other businesses or opening new locations. Add organic growth to one of your lists below, or create a new one. Organic Growth is evolving to a new concept within the social media marketing of the 21st century.

Social networks also do organic growth in terms of followers and social presence. The mechanisms and rate of growth of firms experiencing organic growth was extensively studied by Edith Penrose in her 1958 book The Theory of the Growth of the Firm. According to survey results, the best firms follow more than one path to achieve it and also are better at developing the right capabilities to support it. Organic growth is ultimately often more difficult to come by because it takes longer and it usually requires a shift in how the company operates.

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One of the oldest companies in the beverage market, Coca-Cola, first started in 1886. Until 1948, it captured approximately 60% of the market share, and by 1984, this share had reduced to 21% when it began facing stiff competition. The company made its first acquisition in 1960 by acquiring Minute Maid. Therefore, from 1886 to 1960, the company grew organically, a growth period of 74 years. Organic growth in business organic growth can be achieved through increasing sales, reducing costs, and increasing efficiency.

For example, by examining Ansoff’s matrix, businesses can select from market penetration, market development, product development and diversification to grow their revenue organically. In addition, organic business growth can be achieved utilizing content marketing efforts, which drive organic search traffic. Looking ahead, though, the results suggest that companies must evolve how they grow. Of the three strategies, respondents say the largest share of their past growth came from investing in existing activities that are proven winners. Even at companies using multiple strategies, respondents say they have relied most on investing in recent years. In both developed and emerging markets, respondents are most likely to say that creating new products, services, or business models is where their companies will focus .


Company B saw a decrease in revenue by 5%, which is a decline in organic growth. Company B’s growth is completely reliant on acquisitions rather than on its business model, which may not be favorable to investors. External GrowthExternal growth is an inorganic growth strategy in which a company expands its business activities by using external resources and capabilities. The desired end result of organic growth strategies is for a company to improve its growth profile using its internal resources, whereas inorganic growth strategies seek to derive incremental growth from external resources.

Inorganic Growth vs. Organic Growth

inorganic growth meaning sales are considered to be an indicator of company performance. According to respondents, most companies pursue just one of these strategies as their primary source of organic growth. But the executives reporting above-market growth at their companies—our “top-growth” firms—are more likely than others to say they are pursuing a diversified approach to growth. Compared with the others, respondents at the top-growth companies also report much stronger capabilities in several areas, such as analytics and product development.

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The particular distinction of the montmorillonite structure from the other types is that water, free inorganic cations and polar molecules can occupy the interlamellar space. Furthermore, the effects of sea-level change on the global carbon cycle and the partitioning of carbonisotopes in organic versus inorganic reservoirs are undoubtedly complex. The addition of a sterile compost activator to the vermiculite and seed mix resulted in greatly increased germination (95.2%). The natural philosophy of inorganic bodies is divided into mechanical and chemical, or into physics in the narrower sense, and chemistry. In both villages, the use of inorganic fertilisers is low but increasing . What if company B grew revenues by 25% because it bought out its competitor for $12 billion?

Some analysts consider organic sales to be a better indicator of company performance. A company may have positive sales growth due to acquisitions while same-store-sales growth may decline due to a decrease in foot traffic. Analysts research organic sales by analyzing inorganic sales growth.

  • Understand that “mergers” and “acquisitions” have different meanings, but these two terms are grouped together as an umbrella for any number of business transactions.
  • Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
  • When purchasing shares in a public company, investors are looking for growth in sales, profit, revenue, and more, which increases the share price.
  • Firm A had to rely on inorganic growth, i.e., an acquisition, for its 30% expansion.

This means that a company’s resources should be handled in a way to achieve maximum profit for all parties concerned. In most instances, to achieve this goal, some sort of growth strategy is in order. What do investors seek when they purchase shares in a public company? They want to see growth in sales and revenue, growth in profits, growth in market share, and as a result, growth in share price.

Companies can foster agile ways of working, supported by a culture of continuous learning and improvement, by establishing performance metrics that are action oriented and give employees incentives to work quickly. Organic growth is the process by which a company expands on its own capacity. In an organic growth strategy, a business utilizes all of its resources – without the need to borrow – to expand its operations and grow the company. When two companies merge for the sake of inorganic growth, the companies’ market share and assets increase.

Further you can also file TDS returns, generate Form-16, use our Tax Calculator software, claim HRA, check refund status and generate rent receipts for Income Tax Filing. Any type of M&A transaction – e.g. add-on acquisitions and takeovers – are risky endeavors that require substantial diligence into all the factors that can impact the performance of the combined entity. As part of the normal course of the business lifecycle, the growth opportunities available to companies will eventually fade over time. As opposed to the organic growth, this kind of growth is affected to a great extent by exogenous factors. It is also a faster way for companies to grow compared with organic growth .

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Too Big To FailToo Big to Fail is a term used in banking and finance to describe businesses that have a significant economic impact on the global economy and whose failure could result in worldwide financial crises. Because of their crucial role in keeping the financial system balanced, governments step into saving such interconnected institutions in the event of a market or sector collapse. Let us understand the process of organic growth in business with some examples. Opportunities and the capabilities of other companies to increase their growth rate.

Organic growth usually comes internally; inorganic growth comes through acquiring other companies. Thanks to its strategy of both acquisitions and organic growth, the company has expanded greatly in the past three years. Company B might be growing, but there appears to be a lot of risk connected to its growth, while company A is growing by 5% without an acquisition or the need to take on more debt. Perhaps company A is the better investment even though it grew at a much slower rate than company B. Some investors may be willing to take on the additional risk, but others opt for the safer investment.

Our fisheries policy has shown organic growth and the capacity to adjust itself to meet changing circumstances. This organic growth cannot just be torn apart into sub-divisions and transplanted to satisfy some sterile logic. As the century wore on the biological group of sciences were slowly making way, and people were getting clearer ideas as to the nature of organic growth. An early reference to “organic growth” appeared in Inazo Nitobe’s 1899 book The Soul of Japan.

Get instant access to video lessons taught by experienced investment bankers. Learn financial statement modeling, DCF, M&A, LBO, Comps and Excel shortcuts. The outcome of any plan is dependent on the execution of the strategy, meaning that poor integration can lead to value destruction instead of value creation. M&A is also disruptive to the core operations of all the companies involved, particularly in the early phases of integration right after the transaction has closed.

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Still, organic growth is arguably better in the long term because it prevents the loss of a company as an independent entity and it also prevents a company from taking on substantial debt . Retail InvestorA retail investor is a non-professional individual investor who tends to invest a small sum in the equities, bonds, mutual funds, exchange-traded funds, and other baskets of securities. They often take the services of online or traditional brokerage firms or advisors for investment decision-making.

In short, balanced growth involves using organic growth to build the company as well as inorganic growth in acquiring other companies to help boost growth. Acquisitions can lead to faster sales growth and quicker cashflow, but may be unpredictable. Organic growth is advantageous because it is familiar and inherent to the company, although sales may not be as robust. Acquisitions can be accretive to earnings, but the implementation of the technology or knowledge acquired can take time.

Inorganic growth arises from mergers or takeovers rather than an increase in the company’s own business activity. Firms that choose to grow inorganically can gain access to new markets through successful mergers and acquisitions. Inorganic growth is considered a faster way for a company to grow compared to organic growth. Inorganic growth, by comparison, is accomplished by using resources or growth opportunities outside of a company’s own means. It includes things such as taking loans and entering into mergers and acquisitions. Inorganic growth almost always relies on securing outside capital or resources but may enable more rapid expansion.

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